Pretty awesome, we are featured in Honey Magazine Japan! The article is above.. view article on the site here. Translation below:
Mint, a brand name which originated in Malibu two years ago, is a versatile beach brand which can be worn at both the beach or in town and is becoming popular amongst fashionable California girls. The founder and designer of this brand is a woman named Jessica who's beach life started at the age of ten when she ventured to the beach in Malibu and started surfing. Jessica was clearly a natural and became a professional surfer, just a few years later. Through her experiences of competing around the world, she soon developed an interest in the fashion industry and several years later got her foot in the door with an opportunity to be the assistant of a stylist who worked for celebrities and of course, quickly jumped at the chance. Jessica excelled in her work and to her satisfaction, has introduced her own brand, Mint which has been running for two years.
Mint has its own style! The clothes are relaxed and feminine, adding to the confident and easy living lifestyles of her customers.
Jade (81 Wetsuits) set up from her actual trunk! This chick is the real deal.
Sunday we cruised down to San Diego to hang with the super fun Issa De' Mar crew! They have an awesome little shop there in Encinitas and if your in the area I would definitely pop in! Mel and Melissa are the sweetest! I totally forgot my camera but I got a few on my phone! Too much fun sipping on coconuts, grooving to music (they had a sick DJ) and meeting a ton of you local girls! Thank you all for coming out! And thank you Issa De' Mar for having us!!
3. Southern Swim began in June of 2013. It is a brand built on the culture and lifestyle of activities around water in the South. While most swimwear brands are focused on the West Coast and Caribbean, we want to highlight the rich culture of going to the lake, floating the river, or simply hanging out by the pool. While this culture of spending time on or around the water is so intrinsic to living in the south, it is often overlooked. Each trip to that favorite body of water is an experience; memories are created and stories told.
4. The SS customer is primarily women between the ages of 16-35 who have a love for the South, the outdoors, and a healthy lifestyle. We try and stay true to our Southern roots by staying fairly conservative in how we present our brand to our audience and the items we carry. Being primarily swimwear we tend to offer more fuller coverage bottoms and items that appeal to multiple ages. We try and think about our customers and what they enjoy doing in each purchase we make.
5. The experience I've had thus far with Southern Swim has been extremely rewarding, but what I love most is hearing from people how much they connect with the brand and love the whole concept and idea around what we are creating. It is so rewarding to know that you have created something that people love!
6. We plan to style our Mint as coverups after a long day on the lake, as activewear pieces we wear to the gym, and as every day wear that we can rep at a football game, wear to class, or wear date night. We really feel that the sky is the limit when it comes to how we style MINT and that's one of the reasons we love it so much! Pics: Brooke Cagle